The Best Ever You Show

Greg Kaplan is a college application strategist that focuses on building compelling application themes that persuade admissions officers to highly consider an applicant. He focuses on marketing an applicant's unique skills, passions, and strengths. Greg is a graduate of the University of Pennsylvania Wharton School of Business. He lives in Newport Beach, California. About The Journey - Rooted in humorous stories distilled with bits of sagely honest advice, The Journey goes beyond the well-chronicled college admissions madness and cuts to the core of parental angst with concrete suggestions for preparing children for a competitive and rapidly changing world. Young people face an increasing medley of challenges as they pursue higher education—rising tuition costs, daunting prospective student debt, and a talented and competitive applicant pool. After a decade of preparing students for the ever more difficult admissions process, college counselor Greg Kaplan wishes parents would stop thinking, ?What should I do to get my kid into a good college?? and instead ask: ?How can I best prepare my child for what comes next?? Having practiced law and worked in investment banking early in his career before pivoting to working with students, parents, and educators, Kaplan knows what the world—and its population of college admissions officers—is looking for in today's youth and tomorrow's leaders: Grit. Leadership. Passion.