Diva Marketing Talks

Merrill Dubrow, President of M/A/R/C and Nick Jacobs, President/CEO of Windber Medical Center, join Toby to talk about the challenges and the benefits of senior level executives joining the conversation.

Elana Centor, Funny Business and Julie Keyser-Squires, Softscribes, Inc. join Toby to talk how to develop a blog "voice" that is both informative and entertaining.

Donna Lyons-Miller, GourmetStation and Tim Jackson, Masi Guy join Toby to talk about how consumer brands can leverage social spaces as a marketing strategy.

Marianne Richmond, Resonance Parternship and Peter Kim, Forrester Research join Toby to talk about analytics. Are they necessary? Do they change the culture of social media?

Christine B. (CB) Whittemore, Wear-Dated Carpet Fiber Solutia Inc and Paul Chaney, Blogging Systems and author of Realty Blogging, join Toby to talk about how social media can support B2B marketing strategies.

Prominent bloggers Jeneane Sessum and Wayne Hurlbert join Toby to talk about the ethical side of social media marketing. Check Show Notes.