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Debbie Qaqish

Revenue Marketing Radio with Debbie Qaqish

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If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™. It’s time to take your seat at the table.

On-Demand Episodes

ABM is one of the hottest topics in marketing today and a lot of the buzz is driven by some very cool new technologies and by the ever-increasing need for marketing to demonstrate business value. But what does it really take for an... more
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According to Jim Obermeyer, founder of the Sales Lead Management Association, the divide between sales and marketing is as wide as it has ever been and this divide continues to create havoc on the credibility of marketing in... more
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It's no secret that the path to revenue marketing success includes a strong working relationship with key executives including the CEO, CFO and CSO (Chief Sales Officer). Join us as we talk to a serial Revenue Marketer and executive... more
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Here we are in 2017 and marketers are still struggling with driving the expected revenue results and improving alignment with sales to achieve revenue goals. What is still missing from this equation is a clear line of sight to both functions.... more
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Join ?newbie growth hackers? Larry Black and Suzanne Ropeta of FTSE Russell as they share their journey of transforming marketing from being a cost center to being an ROI responsible business partner. As a global marketing organization,... more
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Today's CMO is challenged with moving beyond serving as a support function to leading and innovating in the digital economy. For many CMO's and companies, this transition has been challenging. Yet, given the position of the... more
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The Talent Gap in the Revenue Marketing Age The talent gap in the Revenue Marketing Age encompasses both leadership talent and team talent. The job of the marketing leader is more complex than ever. Where do marketing leaders... more
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B2B marketing leaders are facing a tsunami of technology and data that is dynamically changing the role of marketing and the value of marketing to the organization. In this fast-paced environment, marketing leaders are challenged... more
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Debbie Qaqish

Nicolas Draca joins Debbie Qaqish live on this week's episode of WRMR – Power Talk Radio for Revenue Marketing Leaders. Nicolas shares his experience from Infoblox, LinkedIn and Twilio as it relates to the four pillars of Demand... more
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Debbie Qaqish

Rapidly changing digital marketing technologies and the resulting shift in consumer expectations and preferences are driving marketers toward more agile marketing approaches. However, this shift can be difficult to sell up to an... more
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