Sonoma County Questions: 25% Latino

Daniel Kerbein, co-host, joins Cherie Maria on her show "Sonoma County Questions", to talk about recent census figures showing that 25% of Sonoma County, California's population is self-identified as Latino, and what that will mean as that community becomes a bloc of registered voters. That percentage is also high for California as a whole. Some areas where that is likely to show up would be in state level departments (such as education), policy committees and governing boards.

Even though the presence and number of Latinos is growing, candidates for political office have still run hit pieces  against opponents sympathetic to the Latino community's issues and challenges, and have succeeded in getting elected.

Cherie and Daniel discuss one such campaign hit piece, which was financed by the Sonoma County Alliance, which has not made public its support for the mailer.

Nonetheless, the census data show that the transition to the green workforce of the future will go forward with Latinos in the lead. As the Latino community recognizes itself as a voting bloc, that future will begin to unfold into a new, diverse community.