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Enterprise Marketing XX The Future

Enterprise Marketing: The Future

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The future of marketing is about seizing the moment -- being an agile organization to make the most of evolving opportunities to impact customers & profit.

On-Demand Episodes

How are you attributing ?linking? customer and prospects' cross-channel touch points back to your marketing programs? Marketing attribution introduces a way to assign value to each channel that played a role in influencing the consumer to... more
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Marketers: Ever feel like you're alone on a marketing activity treadmill? Does your executive team know and understand how your marketing programs and dollars are contributing to corporate business goals? Identifying and focusing on... more
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Feel like you're providing customers and prospects the ?right? information at the ?right? time as they travel through their buying journey? Having a 360-degree customer view that enables you to predict what they want and how to meet their... more
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Does your marketing team have the know-how to leverage customer and market data to drive results? In today's business world where Big Data rules, it's not about working with the data, but extracting business intelligence necessary to... more
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Operationalizing your marketing function isn't reserved for the Fortune 100 or even just large enterprises. Given constrained people and budget resources prevalent in many SMBs, getting your marketing programs launched,... more
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Think operations is only a mundane, tactical role within the marketing function? Why are savvy marketers adopting this attractive discipline? Marketing operations pros can act as the change agents to increase marketing efficiency and... more
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How aligned is your marketing function with development and operations to deliver timely results? Is marketing focused on ?marketing activities? without considering the development and operations teams contributions needed to... more
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Ever wonder how Marketing Ops intersects with Technology to drive Marketing into the future? Marketing Ops thought leaders met in San Diego October 22nd-24th to discuss the challenges and prospective roadmap for achieving an... more
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Looking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute... more
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Technology is seen as the ?Holy Grail? for streamlining marketing functions. Not so fast… Although Marketing Ops professionals recognize technology as a means to automate time consuming processes and tasks crucial to running... more
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