Enterprise Marketing: The Future

Mention ?Marketing Operations? and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibility for marketing performance measurement, strategic planning and... more

Today's customers live, work and play in a real-time world. They get the content they want, whenever they want, on whatever devices are convenient to them at that time. And yet many marketing teams remain locked around old-school... more

Doing the whole job in marketing (and, in many organizations, keeping your job) requires the ability to demonstrate return on investment. 53% of CMOs surveyed said ROI is the key metric of successful marketing. So what's the R in... more

Nearly a quarter of the surveyed CMOs feel under-prepared to manage major customer touch points. This seems strange considering marketing's very focus is to attract, nurture and grow customer value for commercial and mutual gain.... more

With 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Today's complexity underscores the need to balance many moving... more

With 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Today's complexity underscores the need to balance many moving... more