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NY Brand Lab Radio

NY Brand Lab Radio

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What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

On-Demand Episodes

NY Brand Lab Radio

Fact: As corporations are shifting their hiring practices and bringing on more freelance & independent workers, everyone will need to begin to think of themselves as independent contractors. Harvard Business Review reports that... more
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NY Brand Lab Radio

Jeremey Donovan straddles two fascinating worlds. His day job is Group Vice President for Research Marketing for the world's leading information technology research and advisory company, Gartner Inc. with 1.1 billion in annual revenue.... more
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NY Brand Lab Radio

The world is rapidly shifting. Clearly, we all have to adapt to the new brand landscape and the idea of reframing your thinking around innovation and creativity has never been more critical. If you're looking for ways to own your own talent... more
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NY Brand Lab Radio

I call my friend & colleague James de Vries one of The Exceptionals in the world of design. As Creative Director at Harvard Business Review Group, James is also Owner/Creative Director of Australian-based de Luxe & Associates. The back... more
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NY Brand Lab Radio

We're living in a 21C world of Business Unusual. It means the world is on the look out for leaders who can show the way - and how to be more resilient, responsive and reflective to this ever-changing world. Meet business strategist... more
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NY Brand Lab Radio

We're living in a global village. If you've not created a personal brand and developed an engaging presence online, you're missing out on major opportunities. What's more, if you're not where you want to be in life or work,... more
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NY Brand Lab Radio

Ready to look at your brand through a different lens? It will not only transform your mindset, it will boosts your ability to develop a values-congruent brand that reinforces you are who you say you are. On June 14-16, I'll be leading a... more
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NY Brand Lab Radio

Today a new paradigm shift is inviting you to bring a different kind of energy to your personal brand. Whether you're a job seeker, reinventing yourself or kick starting your business or your life, this is all about how to channel your creativity,... more
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NY Brand Lab Radio

There's a new paradigm shift in the way we do business today:: I believe that if you brand with intention & heart, you bring more meaning and purpose to the business table. (That's the magic piece here.) Imagine experiencing a major shift... more
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NY Brand Lab Radio

Dubbed creative visionary, idea maven and sales superstar over the course of 26 years, Jennifer Abernethy is clearly at the forefront of social business. She's author of The Complete Idiot's Guide to Social Media Marketing and today,... more
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