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NY Brand Lab Radio

NY Brand Lab Radio

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What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

On-Demand Episodes

NY Brand Lab Radio

The world of branding has flipped. FYI Defining a brand's message is no longer managed from only the top. Now, it's being determined from the bottom. Yup. That means people like you and me are scrutinizing, and crafting the messaging... more
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NY Brand Lab Radio

There's an emerging new breed of ‘connectors' out there. Meet Judy Robinett. She's one of them. A managing partner at Clarke Capital. Judy has been singled out as a sterling example of the ?super ?connectors.? They use their... more
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NY Brand Lab Radio

Google, Yale University and the Ford Foundation, hire her to help increase sales and enhance their brand reputation. She's a frequent contributor to the Harvard Business Review, Forbes, and the Huffington Post and she's a former... more
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NY Brand Lab Radio

Meet Carla Diana: She enjoys living as close to the near future as possible. The New York Times Magazine referred to her as an ?alpha geek!? Find out why, why that matters and how it can help you in your business. As Associate Director of... more
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NY Brand Lab Radio

"Clearly we're now living in a social operating system. That means it's time to make your business social." – Meet author, speaker Jennifer Abernethy, founder of thesaleslounge.com, who shares her best-kept secrets about social... more
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NY Brand Lab Radio

This week is Q&A week! That means I'm going to open up the lines and take questions from you at 10am sharp EST. Just to get you in the mood, here are two good reasons why you're going to want to tune in: (1) Your brand's got... more
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NY Brand Lab Radio

One day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her business, her kids, and a commuter marriage. What's more, as cofounder... more
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NY Brand Lab Radio

We're talking New Economy here. After all, business should reflect what we value in life. What we treasure and hold most dear. My special guest today is challenging the assumptions we hold around work/life balance, the starving... more
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NY Brand Lab Radio

If you want to thrive in the new business reality today, or just tap into who really is driving the success of your business, meet Aaron Shapiro. He is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how... more
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NY Brand Lab Radio

If you're a restless creative looking to apply your entrepreneurial spirit to money making, meet Etsy's Danielle Maveal. (For Etsy fans, stay tuned for a BIG SURPRISE on Wednesday's show!) As one of the company's first employees,... more
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