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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Millions of new products and services are launched for sale on the internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating... more
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Today's world is a mixture of profound opportunity and unprecedented threats. The dangers come our way because we have created the Internet, a worldwide communications network that provides instant access to people and computers.... more
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Selling products and services online is a multi-billion-dollar industry. In fact, it's a 427-billion-dollar industry in the US alone. Worldwide 1.61 billion people purchased goods and services online. However, many seasoned businesses are... more
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With the success of our blog comes compelling questions as to how we did it? How were we able to grow our readership organically from nothing to as many as 85,000-page views in one month? The growth of a blog audience is a marketing... more
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What makes an advertisement memorable? Is it the graphic, the color schemes, or the high-priced celebrities? Is it the guarantee, the amazing claims, or clear and easy to understand call to action? Or is it something as simple as humor... more
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Around 2010 internet marketing had reached a crossroads where what had once worked for getting found in Search had reached a tipping point. A perfect storm if you will. If you did your research, you'd know that Google had reached Search... more
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In 2012 when Carl proposed that we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn't a good idea. In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew... more
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Social media has been a God send to most people. It has allowed millions of people from around the world to connect and share ideas. It has made it possible for people to reconnect with family and lost friends from the past. It has made... more
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In today's competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry. More often than not, the reason you... more
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When the economy is booming marketing your business is easy. Just about anything you do will produce some positive results. But what do you do when the economy heads south? How do you know what will be the best venue for your... more
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