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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Technically a brand is two different things. First It is a mark of ownership. Like in the cowboy days when they branded a steer with a mark to prove the cattle was theirs. Second, it is a reputation of the owner or business entity.... more
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Ok, so it's midnight and hopefully, you're asleep and all your data is safe and sound all over the internet, what? Is your data really backed up? Is your security strong enough to stop hackers? Do you have the capabilities to restore any... more
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If you think George Orwell's novel ?1984? was farfetched, think again. Everything from Doublespeak to the Thought Police is alive and well in our every more wired world. Big Brother is being employed by everybody from the government to big... more
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Facebook gets caught filtering conservative blogs and news items from their timeline. Google is now caught skewing and filtering political search in an attempt to favor Hillary Clinton. When you Google something, you expect Google to... more
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If you are seeking employment in today's competitive marketing, you're looking for every edge you can get, to beat the competition. Social media can be that edge. When used in a systematic and focused way, social media can provide you... more
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Every year there are tremendous advancements in science and medicine. One arena that is taking off like a rocket to the moon is Telemedicine. Just a couple of years ago Telemedicine was often referred to as a novel idea that wasn't quite... more
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These days almost anyone can make a video and put it on YouTube or Facebook. Millions and millions of videos are being produced, posted, and shared. Here are a couple of wild Youtube Stats. YouTube has over a billion users... more
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You know that giant corporations make mistakes. Sometimes by accident. Sometimes on purpose. The closer the company is to being a monopoly, the greater the chance they will step on our toes. This week's article will delve into... more
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Ever wonder why big companies make crazy marketing moves that really piss off their target market? Why do they act like giants walking through a garden accidently stepping on ants (the consumers) when they know their target market... more
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The Crypto virus is totally unlike anything you have encountered in the past. Unlike other forms of malware that can disrupt your web browsing, slow your machine to a crawl or pop up a seemingly endless stream of annoying ads, this... more
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